The Secret to Success
Most of the martial arts masters I speak with on a daily basis became professional instructors because they wanted to share with others the benefits they had received from practicing the martial arts.
They remember the close bond they had with their own master, and the impact he had on their lives. They hope they can earn that kind of respect from their own students and have a similar effect on their lives.
They did not open a martial arts school so that they could chase after people for money. That just wasn’t part of the game plan.
Unfortunately, things happen. The primary income of a martial arts school is the tuition students pay for instruction, and that tuition is usually paid over time, in monthly payments. Not everyone will remember to pay on time. Some people will have accidents and other unforeseen expenses, and will not want to pay for a month or two. At that point, what can you do?
Here’s a little secret: the right answer is NOT to become the bill collector and ask the students for the money they owe you. The right answer is also NOT to ask your wife or a staff member to ask the student for money. Both of these solutions create more problems than they solve because they set up an adversarial relationship between the student and the school.
Fortunately, the right answer is also just one easy step: hire a professional tuition billing service from the beginning to take all those headaches away. You can then take all the time you and your staff currently spend on sending late notices, calling students on the phone, and dealing with frustrated parents in person, and use that time to recruit new students. Every hour you spend collecting current tuition could be invested in recruiting new students who are worth thousands in additional income. When you try to handle your billing in-house, you save a nickel and miss out on making dollars. It’s just not worth it.
Professional companies also provide additional professional services, like accounting. Whenever you want to know who has paid and who is late, you can get up-to-date reports online anytime. In addition, the best companies offer other valuable services like marketing materials, management assistance, and consulting.
If you or any member of your staff is wasting time and ruining your reputation by chasing after students for money, I recommend that you trade in your headaches for extra time to enroll new students, and earn new income. Call the professionals at AMS at 1-800-275-1600 to preserve your dignity and the good reputation of your school. AMS is your one-stop-shop for martial arts school owners. We do it all, so you don’t have to.